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소비자학연구

소비자학연구는 연 6회 발행되며, 수시로 원고를 접수합니다.
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• 논문저자
• 논문제목
• 초록(요약문)
• 키워드
• 발행년도
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제 목 Consumer Preferences for Food Certification in Chicken Meat in Korea: A Discrete-Choice Experimental Study
치킨제품 인증표시에 대한 소비자 선호 평가: 이산선택모형의 적용
저 자
  • KyungJa Kim (Professor in Consumer Science)
  • Yu-Hsuan Lin (Assistant professor in Economics)
게재정보 소비자학연구 제31권 제1호 / 2020년 2월
초록 The consumption of chicken has been the second-largest livestock product in South Korea. As concerns on food safety and environment-friendly, consumers are more careful about what they eat. Due to a unique food culture connected to the Korean chicken meat market, this study investigates consumers’ preferences regarding a chicken meat product by using a discrete-choice experiment (DCE) approach. Based on data collected both online and offline in the Greater Seoul area, the results show that consumers were willing to pay an average price of 8,722 KRW (7.50 USD) for a non-specific fried-chicken meal. Labels for domestic origin, organic certificate, hazard analysis and critical control points (HACCP) certificate, and antibiotic-free certificate resulted in marginal willingness-to-pay (MWTP) premiums of ₩1,907, ₩9,985, ₩6,405 and ₩6,064, respectively, clearly reflecting the respondents’ concern about poultry products’ attributes and attentiveness to labeling.
키워드 Food certification, poultry industry, South Korea, discrete-choice experiment, multinomial logistic regression
원문받기 3.KyunJa Kim Yu-Hsuan Lin.pdf